Black Friday 2026 UK Deals Guide
Everything you need to know about Black Friday 2026 in the UK — dates, expected deals, and how to spot genuine discounts.
Last updated: June 2026 — This page will be updated live as Black Friday approaches.
When is Black Friday 2026?
Black Friday 2026 falls on Friday 27 November 2026. However, most UK retailers start their Black Friday sales 1-2 weeks earlier, with some launching deals as early as mid-November.
Which UK Retailers Participate?
Nearly all major UK retailers participate in Black Friday. Historically, the biggest discounts come from:
- Amazon UK — Electronics, home goods, books
- Currys — Electronics, appliances, TVs
- John Lewis — Home, fashion, electronics
- ASOS — Fashion, footwear, accessories
- Argos, Very, AO.com, Boots, and hundreds more
How to Spot Genuine Black Friday Deals
Not all Black Friday deals are genuine discounts. Some retailers inflate prices before the event to make discounts look bigger. Here's how to spot real bargains:
- Check price history using tools like CamelCamelCamel for Amazon
- Compare the deal price against other retailers
- Look for deals with community upvotes on Nicedeals — our community verifies genuine bargains
- Be wary of "up to X% off" claims — check the actual discount on the product you want
Black Friday Deals on Nicedeals
The Nicedeals community will be posting Black Friday deals live as they go live. Set a deal alert to get notified when Black Friday deals are posted, or browse our latest UK deals page.